About DreamDesk

We’re changing the way your hotel speaks—with a voice that listens, understands, and cares like never before.

Our Story

At Automated Reception, we believe hospitality should feel effortless — for guests and hotel teams alike.

We're on a mission to take the pressure off busy front desks and reservation teams by bringing intelligent, humanlike voice automation to the heart of hotel operations.

Our AI-powered assistant, DreamDesk, answers every call with consistency, warmth, and efficiency — whether it's a late-night booking, a guest question, or a last-minute change. Available 24/7, DreamDesk gives your team the breathing room to focus on what really matters: creating memorable guest experiences.

We started Automated Reception because we've seen firsthand how demanding hospitality can be — especially during staff shortages. Co-founded by Vieri Balboni and Robert Godwin (CEO of Lamington Group), our roots are deeply embedded in the hotel world, with over 60 years of industry experience guiding us.

But we're not just here to solve staffing challenges. We're committed to building smarter, more sustainable operations that support Lamington's goal of net zero by 2030 — one phone call at a time.​

Our Values

These principles guide how we work and make decisions every day.

Value 1

Human-first
Automation

Value 2

Purpose-driven
Innovation

Value 3

Built with Hoteliers,
for Hoteliers

Value 4

Trust is
earned daily

Meet the People Behind DreamDesk

These principles guide how we work and make decisions every day.

Vieri Balboni

CEO & Co-Founder

The driving force behind our mission, Vieri blends strategic insight with a deep passion for reshaping the hospitality landscape through AI.

Robert Godwin

Co-Founder

With years of hospitality experience, Robert brings industry know-how and vision, ensuring our solutions stay relevant, impactful, and guest-focused.

Lapo Ciampi

CTO

Lapo leads our tech innovation, architecting the systems behind DreamDesk and pushing the boundaries of AI-powered voice automation.

Chyna Blain

Head of Tech Sales

Chyna connects real client needs with smart technology, working closely with partners to deliver tailored solutions that fuel growth and elevate guest experience.

Ali Hosseini

Digital Marketing Executive

Ali crafts our brand story and ensures DreamDesk's voice is heard—everywhere from digital campaigns to hospitality conferences.

Alex Brown

Business Development Executive

Alex is often the first conversation people have with DreamDesk—and he makes it count. He brings energy, insight, and a genuine curiosity to every connection.

Shea Magennis

Python Developer

Shea powers the intelligence behind DreamDesk, developing the core functionalities that make our AI smart, efficient, and scalable.

Keval Kapdee

DevOps Engineer

Keval keeps our infrastructure running like clockwork—ensuring stability, security, and smooth deployments across the board.

Rayman Parmar

Python Developer

Rayman brings deep AI knowledge to the team, helping us push the boundaries of what DreamDesk can do. He’s focused on making our systems sharper, smarter, and more adaptive every day.

Jolie Lanier

Junior business development executive

We’re excited to welcome Jolie, an Economics student with tech expertise and Spanish fluency, as our new Junior Business Development Executive making an immediate impact.

Join the
DreamDesk family

Whether you're looking to transform your hotel's guest experience, join our team, or become a partner, we'd love to hear from you.